A subsidiary of the Attijariwafa Banking Group created in 1991, Wafacash has acquired over the past 25 years an expertise in cash management that positions it as a leader on the international transfer market.
Years of outstanding achievements and many continuous efforts to support its customers in their future projects on a daily basis.
In 1991, the former Wafabank created the Kingdom's first electronic banking centre under the name ‘Wafa Monétique’, now Wafacash. At the time, its main mission was to manage the issue and acceptance of bank cards issued by Visa and Mastercard.
In 1997, Wafacash launched, for the first time in Morocco, the first Visa Electron card and popularized the use of the bank card.
In 1995, Wafacash became the first company in Morocco to offer a fast money transfer solution through its partnership with Western Union, the world leader in instant international transfers. Anyone, whether or not they have a bank account, can receive funds from more than 200 countries within a few minutes. The signing of this partnership is the gateway to a journey through history, rich in innovative and valueadded money transfer solutions, and in challenges and success. As its first Maghreb partner, Wafacash is also one of the first African countries to sign with Western Union.
In 2001, Wafacash launched two new services to meet the needs of its customers:
Cash Express, a fast domestic money transfer service that allows you to send and receive funds instantly and efficiently across the country.In-branch Foreign Exchange Service for exchanging funds into Dirhams and vice versa.
In 2003 Wafa Monétique changed its name to Wafacash.
In 2006 Wafacash revamped its logo and visual identity as part of the Attijariwafa Banking Group; a new signature that consolidates the Wafacash brand.
The main competitive advantage is based on the quality of service, provided by our competent staff and through our daily service. It reflects the new philosophy of convenience in the money and cash business.
In 2006, Wafacash and Wafasalaf formed a partnership for the marketing and distribution of the ‘Salafcash’ product, a credit facility granted by Wafasalaf, initiated and distributed in cash through the Wafacash network.
In 2008, Wafacash diversified and made available to its customers the ‘Floussy’ prepaid card, a real electronic wallet, not backed by a bank account, which offers a wide range of cards to match customer needs and expectations.
In 2009, the Attijariwafabank Group marketed, a first in Morocco, ‘Hissab Bikhir’ through the Wafacash network, a unique banking service in Morocco for customers without access to formal banking services, who now benefit from multiple banking advantages and solutions.
In 2010, Wafacash boosted its position in the international money transfer segment by offering its customers a new, secure, fast and accessible way for international money transfer transactions. Its partnership with the world leader Moneygram allows Wafacash to now offer its customers a new secure, fast and accessible way to receive international money transfers.
In January 2011, Wafacash celebrated its 20th anniversary, celebrating 20 years of success in serving its customers and 20 years of sharing with its employees.
To mark the event, Wafacash launched a communication campaign focused on its core values, which make the brand a success story for the Attijariwafa Banking Group: Proximity, Availability, Speed, Security and Convenience.
Wafacash also launched the ‘Allo Cash’ product, a fully secure money transfer service for distributing money transfers issued from partner mobile platforms.
New alliances in 2012:
With international money transfer operators:
With e-commerce sites and telephone operators for cash payment via the PayCash service.
In 2013, an alliance with ‘binga.ma’ the first Internet Cash Payment System in Morocco. It is a simple and secure process for all types of payments: purchases of goods and services, payment of invoices and fees, etc...
This is an alternative bill payment and service purchase solution for people who do not want to, or cannot, use their bank cards because of concerns about electronic payment, card cap limits or simply a preference for cash payment.
2013 was also marked by the launch of ‘Sigue’, a new international cash-to-cash money transfer partner.
Wafacash continues to develop its partnerships by now offering its PayCash service to the automotive credit company, RCI Finance Maroc. RCI customers will have the opportunity to settle their outstanding payments in cash across the entire Wafacash network.
In October 2014, the ticket payment service sold through the Royal Air Maroc website was launched at the Wafacash network.
The partnership with Al Amana, the leading micro-credit association in Morocco, now serves the largest number of beneficiaries possible. Al Amana is a significant player in the economic and social development of Morocco through its efforts to boost financial inclusion.
The main objective of this launch is to approach a target common to both Al Amana Wafacash target, the economically weak and disadvantaged population who cannot access the traditional banking system, by introducing them to the Hissab Bikhir banking alternative and offering them small loans to develop their income-generating activity.
As part of the Pay Cash/Binga product, Wafacash, always looking to innovate, signed a new partnership agreement with Royal Air Maroc for the payment of airline tickets sold via its website www.royalairmaroc.com.
In 2015, and as part of the Allo Cash product, Wafacash launched a new partnership with AZIMO, one of the leaders in international online and mobile money transfers.
Azimo is aimed at Moroccans Residing Abroad (MRE) who send transfers to Morocco and more particularly customers using mobile and web platforms.
Wafacash is also launching cash payment for the payment of services offered by ‘le matin’ via their website www.lematin.ma with its PayCash product.
Wafacash signs a new partnership agreement with the Directorate General of Taxes for the cash payment of the Annual Special Tax on Motor Vehicles sticker (TSAVA = Taxe spéciale annuelle sur les véhicules automobiles). Payments may be made at any Wafacash branch or by bankcard at the website www.payvignette.ma.
As part of diversifying the PayCash product with its partner Binga, Wafacash is launching with Meditel the cash payment of E-shop and E-bill orders placed on the website www.meditel.ma.
A new partnership was also signed with the TGR (General Treasury of the Kingdom) for the cash payments of: Transactional and fixed price fines, Housing Tax, Municipal Services Tax and the Professional Tax.
As part of the Pay Cash / Binga project, Wafacash has signed a new partnership with the TGR (General Treasury of the Kingdom) for the following payments:
Wafacash was awarded the ‘Best Money Transfer Services Morocco 2016’ award by CFI.co. This award rewards not only the quality of its services, but also its pioneering role in the field of money transfer. It is the first time in Morocco that a money transfer operator received this award.
As part of the Cash to Cash and Web to Cash products, Wafacash signed a new partnership agreement with Paytop, an English financial company specializing in money transfers.
As part of the Pay Cash / Binga offer, Wafacash signed in July 2017 a partnership with the TGR (General Treasury of the Kingdom) for the cash collection of customs taxes.
As part of the Pay Cash / Binga offer, in January 2017 Wafacash signed a new partnership with the DGI (DIRECTION GENERALE DES IMPOTS), for cash payments of the following fees:
Jibi was designed to offer a wide range of services, including fully secure mobile payment, such as transferring money to a third party or paying for groceries at a retail outlet. For this last professional category, Wafacash also designed Jibi pro, a professional version of payment accounts.
A distinction that rewards the commitment of the teams of the subsidiary of Attijariwafa bank group.
For the second consecutive year, Wafacash obtained the title of "Elected customer service of the year 2020" for the quality and commitment of its teams.
for the third consecutive year, Wafacash obtained the title of "Elected customer service of the year 2021" for the quality and commitment of its teams.
For the fourth consecutive year, Wafacash obtained the title of "Elected customer service of the year 2022" for the quality and commitment of its teams.
To place its customers at the heart of its strategy; to satisfy them with diverse, efficient and quality products and services.
To be a solid, modern and leading brand in its market.
To be committed to serving its customers here and elsewhere, whether or not they are bank customers, by leveraging its extensive network and supporting them over the long term.
To offer everyone innovative and quality products that exist the world over and meet everyone's needs.
Wafacash, values that we hold dear.
Wafacash is a brand that has always risen to the challenge and earned the trust of its customers and partners. This desire stems from values rooted in its culture. Wafacash's sustainable growth strategy is supported by commonly shared values: Performance, Innovation, Team spirit and Availability.
At Wafacash, a competent team of professionals is firmly committed to providing the highest quality of service that meets the needs of its customers. The company offers its employees a continuous learning system that enhances their knowledge and expertise throughout their careers.
A technological, competitive and strategic insight allows Wafacash to anticipate its customers' needs and offer them new and innovative cashrelated products and services Our information systems anticipate new technologies and support the development of Wafacash's offers.
Wafacash is made up of a totally committed, dynamic and co-responsible team (each is responsible for the success of the other); it works in perfect synergy to achieve a common objective: the achievement of Wafacash's strategic ambitions.
Availability and proximity are always at the forefront with Wafacash: its wide network covering the entire country and its flexible schedules reduce distances.
From the very beginning, Wafacash has been committed to offering its customers, whether or not they have a bank account, the opportunity to carry out all cash-related transactions and to support companies and its partners to confidently develop their future projects.
With its know-how and expertise in its field, Wafacash is expanding by entering into partnerships with the world leaders in international money transfers, including Western Union, MoneyGram, Ria, Santander, Sigue and Azimo. It has established itself as the leading brand specializing in cash businesses, particularly money transfers.
Wafacash also offers a wide range of domestic products and services such as rapid money transfer through its Cash Express platform, in-branch foreign exchange service or consumer credit distribution as well as a range of innovative services adapted to the different needs of customers:
This range of services is available through a network of more than 1,800 branches operating in the cash business and offering flexible working hours. Some of these products and services are also offered through the Attijariwafa Bank banking network in Morocco.